Coca-Cola Teams Up Hex To Create Innovative Laptop and Sneaker Bags

Coca-Cola Teams Up Hex To Create Innovative Laptop and Sneaker Bags

Innovative Sneaker Bags In Partnership With A Global Icon

Tuesday, December 12, 2017 — HEX, award-winning fashion accessory brand, today announced the release of a 3-piece capsule in collaboration with Coca-Cola.

“Who doesn’t love Coke?,” says Dan Maravilla, Co-Founder. “It is a worldwide brand that represents great taste and authenticity.  Coca-Cola continually reinvents itself in a way that is relevant for each generation.  We thought it was a perfect blend to bring into our rapidly-growing sneaker bag space and the results speak for themselves.”

 

The capsule features mixed-materials on the exterior in a signature Coca-Cola red and white color scheme.  The inside lining in Coca-Cola Georgia green features the Coke bottle as a graphic that adds an element of fun.  There are 3 sneaker-centric shapes:  The Sneaker Duffel, The Sneaker Backpack, and the new Sneaker Sling.  The Sneaker Sling is especially noteworthy as this is its first appearance in a product lineup and acts as a fanny pack as well as sneaker transport, while also incorporating HEX’s #DeviceReady storage pocket.  The Sneaker Sling retails for $70.

The Sneaker Duffel is a take on one of HEX’s most popular designs and features two side sneaker pockets with a main center compartment for clothing and a laptop compartment.  The Sneaker Duffel retails for $170.

The Sneaker Backpack is a fully functional #DeviceReady backpack that features a special sneaker compartment that is accessed through the back of the back.  The Sneaker Backpack retails for $160.

The Coca-Cola by HEX Capsule is available at hexbrand.com and many premium retailers domestically and internationally.

For more information on the collection and HEX’s extensive line of products, visit the website, or follow them on Facebook, Twitter and Instagram.