HEX Teams Up With Aaron De La Cruz on Collaborative Capsule

HEX Teams Up With Aaron De La Cruz on Collaborative Capsule

Limited Edition Capsule Is Latest In HEX’s “Vanguards” Series

Wednesday, November 29, 2017 — HEX, award-winning fashion accessory brand, today announced the release of its new capsule in collaboration with San Francisco-based artist, Aaron De La Cruz.

The capsule is comprised of a duffel and backpack incorporating De La Cruz’s artwork in a reflective print; and a duffel and backpack utilizing a quilted interpretation of Aaron’s art.  In addition there is a debossed, reflective phone case that fits iPhones 6, 7, and 8.

“We are big fans of Aaron and his art,” says Dan Maravilla, Co-Founder. “He’s a great guy and we felt like his aesthetic fit perfectly with ours. In the end, we made something really special together.” 

“It's pretty easy as to why I felt that working with HEX was the way to go,” says De La Cruz.  “ I had been a fan of the brand, and I appreciated how they held no reservations on what I wanted to do in terms of having the collection align with my current body of artwork.  I wanted to explore texture, surface and sculpture, allowing the audience to gain tangible access to what I do.  I feel like we accomplished taking my art in 2 different and meaningful directions allowing for the interactive user experience I was after.”

The collection is available now at hexbrand.com.

Pricing is as follows:

Reflective Duffel - $99.95

Reflective Backpack - $99.95

Quilted Duffel - $149.95

Quilted Backpack - $149.95

iPhone Case - $44.95